What is personal branding? Foreal this time.

Hey CEO!

Yesterday I did an interview for a lifestyle show on a cable TV station, The Grio.

The host asked me a very simple, yet so important question. "Let's clear the air. What exactly is personal branding?"

There's a lot of noise on social media around personal branding and what it truly consists of. And I know it can be confusing when it comes to what's important and what you should be doing to begin building your powerful brand.

Here's what I want you to keep in mind, CEO: Personal branding is being you with intention. How do you show up in order to achieve your goals?

This is all about purposeful living and sharing. Taking people along for the ride.

Your personal brand starts offline. Your platforms are simply platforms. Tools. Use them to your advantage. Build the business.